Privacy Policy
Last Updated: December 2025
VINTrakID ("VINTrakID," "we," "our," or "us") is committed to protecting your privacy and handling your information responsibly. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, use our application, or interact with our services (collectively, the "Services").
VINTrakID provides informational vehicle equity insights. We are not a vehicle dealer, insurer, lender, or appraisal service.
For detailed information about how we use data in connection with the Services, please also review our Data Usage Policy.
1. Information We Collect
We collect information only as necessary to operate and improve the Services.
Information You Provide Directly
You may provide information such as:
- Vehicle Identification Number (VIN)
- Email address, if you choose to create an account or receive alerts
- Account login credentials
- Communication preferences
- Any information you voluntarily submit through forms or support requests
Providing personal information is optional unless required for a specific feature.
Information Collected Automatically
When you use the Services, we may automatically collect:
- Device type, browser type, and operating system
- IP address and general location information
- Usage data such as pages viewed, actions taken, and time spent
- Cookies or similar technologies for functionality and analytics
We do not use cookies for advertising or behavioral profiling.
Vehicle and Equity Data
VINTrakID processes vehicle related data associated with a VIN, which may include:
- Vehicle specifications and attributes
- Estimated value ranges and trends
- Equity score outputs and related signals
- Event indicators such as recalls or publicly available accident signals
These outputs are informational estimates, not guarantees or appraisals.
Service Records and Buyer's Package Data
When you use the Vehicle Records or Buyer's Package features, we may collect and process:
- Service records you manually enter or upload
- Receipt images processed for data extraction
- Product barcode scans and related product information
- Report generation history and sharing preferences
Service records you enter are stored with your vehicle profile. When you generate a Buyer's Package PDF, this information is compiled into a downloadable report. VINTrakID does not independently verify the accuracy of user-submitted service records.
Maintenance Intelligence Data
When you use the Maintenance Intelligence feature, we may collect and process:
- Odometer readings you voluntarily provide
- Service reminder preferences and notification settings
- Interaction data with maintenance guides and specifications
Maintenance specifications displayed are derived from general industry data and are not sourced from or representative of official manufacturer documentation.
ZIP Code Data (Partner Offers)
When you opt in to receive third-party partner offers, you may choose to provide your 5-digit ZIP code. This collection is:
- Voluntary: ZIP code is never required to use VINTrakID's core features
- Post-Opt-In Only: We only request ZIP code after you explicitly opt in to partner offers
- Limited: We collect only the 5-digit ZIP code (no ZIP+4 extended codes)
- Not Derived: We do not infer or pre-fill ZIP from IP geolocation or other sources
- Acknowledged: You must acknowledge the usage disclosure before submission
How ZIP Code Is Used: Solely to identify geographically relevant partner offers (e.g., local dealerships, service centers, regional promotions) and to provide localized market value context. We do not use ZIP code for advertising profiling or sell precise geolocation data.
Your Rights: You may update or delete your ZIP code at any time through the My Offers page. Deletion is immediate and irreversible.
2. How We Use Information
We use information to:
- Provide vehicle equity scores, trends, and insights
- Enable saved vehicles, alerts, and reports
- Generate maintenance specifications and service timing estimates
- Deliver service reminders based on your preferences
- Improve product performance and user experience
- Communicate with you regarding alerts, updates, or support
- Maintain security, prevent abuse, and ensure system integrity
- Comply with legal and regulatory obligations
We do not sell personal information.
3. How Information Is Shared
We share information only in limited circumstances.
With Your Consent
If you explicitly choose to connect with a partner such as a dealership, lender, insurer, body shop, or OEM program, we may share limited information only after your affirmative consent. Consent records are logged with a timestamp and description.
You control whether and when this sharing occurs.
Service Providers
We may share information with trusted service providers who help us operate the Services, such as hosting, analytics, security, and customer support providers. These providers are contractually required to protect information and use it only for authorized purposes.
Legal and Safety Reasons
We may disclose information if required to do so by law, regulation, legal process, or governmental request, or if necessary to protect the rights, safety, or security of VINTrakID, our users, or others.
4. What We Do Not Do
VINTrakID does not:
- Sell personal information to data brokers
- Run third-party advertising networks
- Provide vehicle appraisals or guaranteed valuations
- Make insurance, lending, or purchasing decisions
- Share data without a lawful basis or your consent
- Operate as a Consumer Reporting Agency under FCRA
- Provide consumer reports for eligibility decisions
FCRA Compliance Statement
VINTrakID is an informational platform, not a Consumer Reporting Agency. We do not furnish "consumer reports" as defined by the Fair Credit Reporting Act. Our data may not be used to determine eligibility for credit, insurance, employment, housing, or any other FCRA-covered purpose.
5. Data Retention
We retain information only for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.
You may delete saved vehicles or close your account at any time through your account settings.
6. Your Rights and Choices
Depending on your location, you may have rights to:
- Access the information we hold about you
- Correct inaccurate information
- Delete your account and associated data
- Withdraw consent for data sharing
- Opt out of non-essential communications
California Residents (CCPA/CPRA)
California residents have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:
- Right to know what personal information is collected
- Right to delete personal information
- Right to opt-out of the sale or sharing of personal information
- Right to non-discrimination for exercising privacy rights
- Right to correct inaccurate personal information
- Right to limit use and disclosure of sensitive personal information
We do not sell personal information as defined under CCPA/CPRA.
Exercise Your California Privacy Rights
Submit a verifiable consumer request to access, delete, correct, or limit the use of your personal information. We honor Global Privacy Control (GPC) signals as an opt-out request and respond within 45 days.
Manage at Your Privacy Choices →CPRA Notice Regarding ZIP Code Collection
Under the California Privacy Rights Act (CPRA), ZIP code is classified as a "geographic identifier" within the category of personal information. We collect ZIP code:
- Purpose: Solely for partner offer localization and regional market value context
- Legal Basis: Explicit consent (you must opt-in to partner offers AND acknowledge ZIP usage)
- Sharing: We do not sell or share ZIP code data with third parties for their own marketing purposes
- Retention: Retained only while you maintain partner offer opt-in status; deleted upon opt-out or deletion request
- Sensitive PI: ZIP code alone is not classified as "sensitive personal information" under CPRA
Your CPRA Rights for ZIP Code Data: You may request access, correction, or deletion of your ZIP code data at any time by visiting the My Offers page, emailing privacy@vintrakid.com, or submitting a verifiable consumer request.
European Residents (GDPR)
European residents have rights under the General Data Protection Regulation (GDPR), including rights to access, rectification, erasure, data portability, and to lodge complaints with supervisory authorities.
Submitting Requests
To exercise your privacy rights, you may:
- Email us at privacy@vintrakid.com
- Use the data request form in your account settings
- Contact us through the information provided below
We will respond to verified requests within the timeframes required by applicable law.
7. Security
We use reasonable administrative, technical, and organizational measures to protect information, including:
- Secure authentication
- Role-based access controls
- Encryption in transit
- Monitoring and audit logging
No system is completely secure, but we continuously work to safeguard data.
8. Children's Privacy
VINTrakID is not intended for use by individuals under the age of 13. We do not knowingly collect personal information from children.
9. Cookies and Tracking Technologies
VINTrakID uses cookies and similar technologies to:
- Maintain your session and authentication
- Remember your preferences
- Analyze usage patterns to improve the Services
- Ensure security and prevent fraud
We use the following types of cookies:
- Essential cookies: Required for core functionality
- Analytics cookies: Help us understand how users interact with the Services
We do not use cookies for third-party advertising or behavioral profiling.
You can control cookies through your browser settings. Disabling certain cookies may affect functionality.
10. Third-Party Links
The Services may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. Please review their policies independently.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of the Services after changes constitutes acceptance of the revised policy.
12. Contact Us
If you have questions, requests, or concerns about this Privacy Policy or your information, you may contact us at:
Important Notice
VINTrakID provides informational insights only. Vehicle equity scores, value ranges, and related outputs are estimates based on aggregated data and trends and are not guarantees, appraisals, insurance products, or financial advice.